ANTI diaRy

“SHE CHOSE THE CROWN”

Framestore’s worldwide advertising offices came together to create eight beautiful, engaging, and at times unnerving, spots for Rihanna and Samsung. The #ANTIdiaRy campaign consists of a series of films traversing eight different ‘rooms’, representing a surreal and metaphorical journey of the pop superstar’s career in advance of her much-anticipated new album, ANTI.