Downside Up

“How art can change the spirit of a place”

How does a dying working class town end up betting its future on art? With 80% of its downtown buildings closed, North Adams, Massachusetts united blue-collar locals with art world luminaries to transform economic failure into America's largest center for contemporary art, MASS MoCA. A film by North Adams native Nancy Kelly, DOWNSIDE UP is about the tentative, dangerous notion of hope in a city widely viewed as hopeless.