The Merchants of Cool

“How businesses market to American teenagers, and the effect they have together on popular culture.”

7.5(10)200155m

DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Director

Barak Goodman

Cast

Douglas Rushkoff

Self

Christina Aguilera

Self

Greg Berlanti

Self

Jessica Biel

Self

Adam Carolla

Self

Fred Durst

Self

Malcolm Gladwell

Self

Carson Daly

Self

Lewis Goldstein

Self

Shaggy 2 Dope

Brian Graden

Self

Tom Green

Self (archive footage)

News and articles

Reviews

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